Course Objectives
Bachelor of Business Administration students complete a series of broad marketing modules. Those students who choose specialization in Marketing and Communication are introduced to the aspects of companies and organizations that affect the success of the organization.
Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals, and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.
Modules
| Year 1 | Year 2 | Year 3 |
|---|---|---|
| French Language | International Marketing | International Commercial Law |
| Principles of Management | Service Marketing | Management Information System |
| Strategic Management | Digital Marketing | Business Communication |
| Cross Cultural Management | Human Resources Management | Innovation Management |
| Corporate Finance | Economics | Change Management |
| Principles of Marketing | Supply Chain Management | Corporate Governance |
| Brand Management | Law | Professionnal Project |
| Leadership Development | E-commerce | Thesis, Memoire |
| Total Credits | 180 ECTS |
Entry Requirements
- Baccalaureate or Equivalent
- High School Diploma or Equivalent
- Higher National Certificate, Higher National Diploma or Equivalent
English Language Requirements
All applicants to the school (from overseas) are required to show evidence of a minimum English Language Level in order to be accepted on to our courses. This level is often referred to as the “B2 level”.
Most of our courses require a minimum English level of IELTS 6.0 (Academic) or equivalent, with no band score under 5.5.
We accept a wide range of alternative English Language examinations and tests so please check the list of other accepted tests.
- IELTS indicator
- Language Cert
- TOEFL
- Duolingo
- PTE
- Oxford English Language Test.
In the absence of any english proficiency certificate, the level of english will be assessed during the credibility interview.
Career and Opportunities
- Market Research Specialist
- Brand Manager
- Advertisements & Promotions Specialist
- Public Relations Consultant
- Marketing Consultant
- Social Media Manager
- Google Ads Manager
- Head of Communication Department .